July 21, 2023

Pariplay Secures a New Fusion Partnership with Zitro Digital

Samuel Kiprop
Written bySamuel KipropWriter
Researched bySamuel AdeoyeResearcher

Pariplay, a subsidiary of NeoGames S.A (Nasdaq: NGMS), has recently secured another Fusion partnership with Zitro Games. The deal will further expand its reach to the online gambling market following its previous success in the retail sector.

Pariplay Secures a New Fusion Partnership with Zitro Digital

Following the agreement, Zitro Digital's bingo games and slots will join Pariplay's content aggregation platform. In return, this will increase the supplier's digital presence and help it achieve its growth targets quickly. This agreement will also allow the casino games to reach Pariplay's long list of new online casino sites in various markets.

Zitro Digital, a company renowned for its leadership in the retail domain, already has a massive presence in numerous countries. The company is top-rated in Latin America and Spain, with the latest deal allowing it to expand even further.

As for Pariplay, the new agreement provides a considerable increase in online gaming content, highlighting the quick expansion of the Fusion platform. The company recently integrated EQL Games of North America and Urgent Games into it.

The Fusion platform includes a vast selection of over 14,000 games from over 120 providers. It also included a variety of back-office tools designed to boost player engagement and retention.

Ashley Bloor, the Director of Partnerships at Pariplay, commented:

“We're proud of how much our Fusion offering has grown, and Zitro Digital is a fantastic addition to the platform. Zitro Digital's high-quality content, top-range technology and continued innovation is the perfect fit for Fusion, as we always want to enhance our portfolio with the very best titles. We're confident this will be a strong and successful partnership.”

José Javier Martí, Zetro Digital's Chief Operations Officer, added:

"We're always striving to deliver world-leading content and technology, and integrating with Pariplay's innovative Fusion platform is an exciting step for us.W e're world leaders in video bingo and our slots have seen continued growth due to their differentiation and innovation, so we're keen to expand our presence online and bring our games to even more players together with Pariplay."

About the author
Samuel Kiprop
Samuel Kiprop

Born in Nairobi, Samuel Kiprop expertly marries the world of online casinos with the pulse of Kenyan life. Fusing urban flair with cultural wisdom, he's a name to know in East African digital gaming.

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