How We Rank New Casinos

Each new casino is handled using the same approach, so listings remain aligned across all markets. Information is structured in a way that allows for direct comparison, while also accounting for differences between regions, such as availability or regulatory context. Before anything is finalized, the outcome is reviewed to ensure it reflects accurate and up-to-date information. This keeps rankings consistent while allowing them to stay relevant to the Kenyan market.

To manage rankings efficiently across our network, we use an internal system called Maximus. It defines how new casinos are compared and positioned, applying the same structure across all rankings rather than relying on manual placement.

The inputs behind these rankings come directly from our evaluation process. Each new casino is assessed across key areas such as bonus terms and conditions, game and provider availability, payment options like M-Pesa and Airtel Money, licensing, country access, and user feedback signals. These factors are reviewed using a structured framework, which you can explore in our casino review process. Together, they form the basis of how each operator is measured.

Maximus processes this information using a fixed set of rules. It considers multiple factors at the same time, ensuring that positioning reflects a combination of offering, accessibility, and overall performance, rather than any single input.

Because the same structure and criteria are applied across all operators, rankings are based on comparable inputs rather than individual preference. This allows us to manage listings across more than 70 local websites in multiple languages, while adapting rankings to reflect what is available and relevant in Kenya.